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by Carolyn M. Vella,John J. McGonagle

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Author: Carolyn M. Vella,John J. McGonagle
ISBN: 1447127412
Language: English
Pages: 184 pages
Category: Engineering
Publisher: Springer; 2012 edition (February 12, 2012)
Rating: 4.2
Formats: doc lrf lrf mbr
FB2 size: 1291 kb | EPUB size: 1456 kb | DJVU size: 1681 kb

It was quite a delight to find this book, Proactive Intelligence by John McGonagle and Carolyn Vella, that seeks to educate working executives and managers about the power of competitive intelligence.

It was quite a delight to find this book, Proactive Intelligence by John McGonagle and Carolyn Vella, that seeks to educate working executives and managers about the power of competitive intelligence. This is a well-organized tome covering most every conceivable concept you could possibly encounter.

The Successful Executive's Guide to Intelligence. In short, this book is an extremely detailed, cogent guide for any executive who will be asked to take on competitive intelligence as a competency, duty, or discrete role. Educates working executives and managers about the power of competitive intelligence. In short, this book is an extremely detailed, cogent guide for any executive who will be asked to take on competitive intelligence as a competency, duty, or discrete rol. roactive Intelligence is a dense, well organized, concise tome for basically every concept you could possibly encounter in a traditional competitive intelligence role.

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ISBN13:9781447159117.

Proactive Intelligence John J. McGonagle; Carolyn M. Vella Springer . The book introduces the basic active networking paradigm and its potential impacts on the future of information handling in general and o. . Vella Springer 9781447159117 : This go-it-alone guide to corporate intelligence shows ambitious executives how to save on costly consultant. Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The book introduces the basic active networking paradigm and its potential impacts on the future of information handling in general and on communications in particular.

Электронная книга "Competitive Intelligence Rescue: Getting It Right", Carolyn M. Vella, John J. McGonagle. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Competitive Intelligence Rescue: Getting It Right" для чтения в офлайн-режиме.

Carolyn M. Vella and John J. McGonagle are partners in The Helicon Group and have co-authored 9 books on competitive intelligence, making them the most published authors on the subject.

This go-it-alone guide to corporate intelligence shows ambitious executives how to save on costly consultants by.Written by two of the foremost experts on CI, Proactive "Intelligence: The Successful Executive's Guide to Intelligence".

This go-it-alone guide to corporate intelligence shows ambitious executives how to save on costly consultants by becoming their own intelligence gatherers and analysts. Written by two leading exponents, it aims to supply both competitive-and career-advantages. shows where and how CI can help you and your firm

John J. McGonagle Carolyn M. Vella.

John J. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works.

Proactive Intelligence: The Successful Executive's Guide to Intelligence. John J. McGonagle, Carolyn M. Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI. Proactiv. More). From the Publisher: Combining a scholarly approach with hands-on advice, McGonagle and Vella, have written the first work to guide CI professionals through the emerging literature of their field. Protecting your company against competitive intelligence.

Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them. 

 Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence:

 shows where and how CI can help you and your firm,

 provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and

 discusses how to apply CI to develop competitive- and career- advantages. 

Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work routine.

Comments (3)
The Sinners from Mitar
This book's material is quite informative, but the price is just ridiculous.
Gholbithris
Because Competitive Intelligence (CI) is my area of expertise, I scan the broader horizons to see how others in the profession tackle the subject. Even experts can learn something new. It was quite a delight to find this book, Proactive Intelligence by John McGonagle and Carolyn Vella, that seeks to educate working executives and managers about the power of competitive intelligence. There are not enough of us who do.

This important work includes important references and resources that support and supplement the knowledge they share in each chapter. This is a well-organized tome covering most every conceivable concept you could possibly encounter. There are many best practices along with sound definitions of the kinds of intelligence and how they can be applied to your business. As the decision-maker, this book offers you pathways to the CI you need and how to use it intelligently.

Why is this important? As the authors say in the preface, "When you get finished reading this book, you will still be the data collector, the analyst, and the end-user. But traditional CI is premised on a reactive, two-part relationship--that is, a CI professional responding to what an end-user identifies as a need, usually the result of seeing another new threat. But, by doing this yourself, you can turn CI from being reactive to being proactive... managers and executives must learn to...integrate CI into their own work processes." And, they show you just how to accomplish that end.
Shem
Here is a book that any smart executive, using or involved with intelligence in any way, should have on their shelf! Written by well known authors John McGonagle and Carolyn Vella, I love that the first three chapters deal totally with the definitions, terms and explanations involved in the discipline of competitive intelligence...and all in the one book!!

This "doing it for yourself" guide is well written, clear to follow and understand. It provides comprehensive coverage of the information collection process - a little US centric - and I am delighted to see some attention to the data analysis process. Well done to the authors for finally providing a true representation of how SWOT Analysis is meant to be done (page 155).

Definitely an easy read and a great guide for any busy executive interested in being proactive about intelligence.