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by Andrew Abela

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Author: Andrew Abela
ISBN: 0787996599
Language: English
Pages: 224 pages
Category: Skills
Publisher: Pfeiffer; 1 edition (September 22, 2008)
Rating: 4.3
Formats: mobi lrf lrf doc
FB2 size: 1698 kb | EPUB size: 1381 kb | DJVU size: 1376 kb

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations.

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations.

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Dr. Andrew Abela is the Dean of the School of Business & Economics at The Catholic University of America

I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations. Gene Zelazny, author, Say It with Charts and Say It with Presentations. Dr. Andrew Abela is the Dean of the School of Business & Economics at The Catholic University of America. He contributes to a wide-range of publications and consults to several major corporations on marketing and internal communications issues. Gene Zelazny, author, "Say It with Charts" and "Say It with Presentations".

Advanced Presentations by Design book.

Download Advanced Presentations by Design or any other file from Books category. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

I really like this book. It takes a 10 step approach to writing and designing a presentation. Andrew Abela takes a methodical approach to creating a presentation that drives action. It's a book that should be in everyone's presentation library.

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
Comments (7)
Samulkree
I've read many books on how to present complicated information, but on first reading this looks to be among the best. Its approach should be especially useful to me because of its emphasis on understanding the personality types among your audience, using the Myers-Briggs types. In particular it makes clear how I, an INTJ who loves exploring all the details, need to bring out the big picture for those in my audience with different personality types. I look forward to trying the approaches recommended in this book for my next presentation at work.

Also, the author very wisely advises thinking through the content and organization BEFORE starting to make actual slides; he says in so many words do NOT even open PowerPoint until Step 8 for several reasons. First, planning first will probably lead to a better presentation. Second, planning first may prevent wasting time making slides that don't end up getting used. Third, and perhaps most important, he says if one belatedly realizes a slide that took two hours to make doesn't work for the purpose of this presentation, there is a strong temptation to keep it anyway simply because of all the work one has invested in that slide. I have been there and done that; it's very hard to give up on a slide that no matter how elegant just does not work for this situation!
Dordred
Professor Abela has compiled a step-by-step guide to how to plan and deliver compelling presentations. Let me dissect that praise:

* Plan: Professor Abela walks you through the important questions you need to consider before you open up PowerPoint and begin pulling your slides together. This includes analyzing your audience, enumerating your objectives for the presentation and establishing a story structure through which you can marshall and convey your evidence. This is far and away the best framework of the many I have seen for pre-design work. The great thing about Professor Abela's framework for planning is that the framework is just as useful for meetings and speeches in which you will not be speaking to slides. Clearly the objectives, story and evidence are more important than the content of your PowerPoint slides. Wouldn't it be great to have a way forward if you are left with only 5 of your scheduled 30 minutes to present or the projector breaks down? Use Professor Abela's planning framework and you'll be ready.

* Deliver: Not all venues are alike, and Professor Abela takes the best of Tufte and other visualization experts to lay out guidance for designing presentations for a ballroom and a boardroom setting. Abela provides workable guidelines for using charts and layout to visually augment your message. This book includes a number of standard charts that easily and clearly represent the basic concept you are trying to convey on each slide. As much as I enjoy Tufte, Abela's book gave me direct actionable guidance that I needed to augment my spoken message with visual evidence.

Recently I applied the "Extreme Presentations" methods to a talk at a professional conference. The presentation itself (ballroom style) stood out as more visually informative than the standard corporate fare delivered by the other presenters. More important, though, is that I had clearly mapped out the change in mindset that I wanted to see in my audience. I had properly structured my talk to marshall the appropriate evidence in sequence and make the case successfully. As I created my problem-solution and anecdote outline I actually became excited for the opportunity to make my case to my audience. Following the presentation several attendees approached me to comment that I had changed their mind on the critical insight that was my goal.

Using "Extreme Presentations" to create a presentation takes longer than the standard corporate presentation (at least my first presentations developed in this model have taken longer). The quality of the visuals and the reception by the audience really does deliver a worthy return on that time investment. It's clear to my audiences that I've taken the time to think about them, consider their interests and taken care to create a good-looking and relevant set of visuals. This quality makes it clear to my audiences that I care about them, and that goes a long way towards making the audience care about what I am communicating.
betelgeuze
After 20 years of presentations, which includes both formal and informal training; I learned a lot. I will no longer have to start my presentations staring at a blank PowerPoint slide and thinking, "Where do I go from here".
Malalanim
All the other high-end presentation books I own focus on the 10 largest (meaning audience size) presentations a person is likely to give. This book focuses on all the other, smaller, conference-room presentations (in comparison to ballroom-style presentations) we give. His advice was great, and has really shiftedd my design thinking. As a plus all of his advice comes from social science research on how to persuade and educate people, so his techniques are likely to be more then just the latest fad
Ger
Marvelous, detailed and well-researched book. Concepts like gearing presentations to multiple personality types, advanced distribution of the presentation and results-focus for the presentation were things I missed and wish I hadn't. My new presentations will be great!
Mr_Mix
Very helpful to create compelling presentations.
Amhirishes
Great detailed book with a perfectly working practical approach. Will be great for everyone who is seeking for the way to optimize their presentations.
This book spends far too much time on a "personalities-based" approach. Such data for any group larger than five would be
daunting at best to obtain and probably not worth the effort. Most "public" presentations cannot afford to focus on the complexities
of individual personalities; rather, they rely upon discerning commonalities among audience members and particular what common
problems, needs, deficiencies and opportunities define them as an audience. It is weak too in identifying persuasive objectives,
organizational patterns adapted to particular groups, topics, situations, and contexts, and ways of presenting solutions in ways
that allow audience members to visualize results. The result is a books that places far more attention to methods of presentation
and far too little attention to the context of the message to be presented.