» » Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change

Download Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change fb2

by Dennis Flynn

Download Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change fb2
Author: Dennis Flynn
ISBN: 0974414956
Language: English
Pages: 144 pages
Category: Marketing & Sales
Publisher: Cameo Publications, LLC; 1st Ed. edition (February 1, 2005)
Rating: 4.4
Formats: docx doc lrf azw
FB2 size: 1990 kb | EPUB size: 1526 kb | DJVU size: 1118 kb

A smart, pragmatic book filled with strategic expertise, Brand Clout is a must-read for CEOs, marketing executives, and other business leaders who want to protect the value of their brands and maintain their relevance, profitability.

A smart, pragmatic book filled with strategic expertise, Brand Clout is a must-read for CEOs, marketing executives, and other business leaders who want to protect the value of their brands and maintain their relevance, profitability and success. Brand is what people say about you when you're not in the room. Dennis Flynn is a consultant and the founder of "The Sonar Group. In his enlightening new book, he discusses the new "FUD" economy and shows how our nation has experienced a cultural volcano of seismic proportions. We now tend to focus more on family and community and our spirituality is no longer hidden.

Goodreads helps you keep track of books you want to read. Start by marking Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change as Want to Read: Want to Read saving. Start by marking Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change as Want to Read: Want to Read savin. ant to Read.

Media Gallery for Dennis C. Flynn, Brand Clout.

Brand Relevance Amidst New Expectations. In a time of constant change and heightened customer expectations, the greatest danger facing most brands today is loss of brand relevance. People are ultra-connected. Markets constantly shift. As a result, many businesses struggle to stay relevant – trying to get ahead of competition, adapt fast enough, and maintain their position in the market.

In his new book Brand Clout: Maintaining Relevance & Profitability Amidst Constant Change, Flynn explains all the tools needed to make anyone, any product and any business a successful one. The key factor, as identified by Mr. Flynn, is not the arena in which you work, but the brand i. . Flynn, is not the arena in which you work, but the brand in which you sell; hence the name Brand Clout. Chapter Three of the book begins with an excellent saying, "Brand is what people say about you when you're not in the room.

Brand Clout by Dennis C. Flynn. Brand Image Versus Brand Identity. A platform for premium pricing as the foundation for long-term profitability. 4. Brand relevance is about maintaining your brands emotional and functional relevance. Brand identity is how you would want your employees, customers, and other stakeholders to view your brand. Higher stakeholder tolerance when mistakes are made and a stronger springboard to recovery. An umbrella for expansion of product, program, service, and intelligence offerings · Entry into new markets, or brand portability. 5. It's not about your product: it's about your customer's total experience.

Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change: ISBN 9780974414959 .

Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change: ISBN 9780974414959 (978-744149-5-9) Softcover, Cameo Publications, LLC, 2005. Financial Management. by C. Correia, Dennis Flynn, E. Uliana, M. Wormaid. ISBN 9780702128363 (978-0-7021-2836-3) Hardcover, Juta & Co Ltd, 2002. Find signed collectible books: 'Financial Management'. Coauthors & Alternates.

Items related to Brand Clout: Maintaining Relevance and Profitability. Flynn, Dennis Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change. ISBN 13: 9780974414959. As Founder of The Sonar Group, Dennis Flynn is an experienced management leader, marketer, and communications professional with two decades of experience in brand strategy for corporate, agency, academic, and entrepreneurial environments. He has consulted with emerging growth and enterprise-level B2B companies and investors. He also acts as a board advisor to several companies.

Dennis Flynn is Professor Emeritus, Department of Economics, University of the Pacific (California - USA) and Director, Pacific World History Institute. Skills and Expertise.

There’s been new business ventures that changed our lives and a couple that didn’t turn out so well. There’s been bucket list trips taken, there’s been dreams comes true and there’s been experiences I never thought I’d have. mation speaks for itself!

Will Your Company's Brand Survive in the Post-New Economy? A key question confronting marketers is: "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?" The fact is that in today's business environment, where confusion, chaos, and information-overload reign, and where complexity is the norm, your brand value may be your only lifeline to compete successfully. Now you can learn how to effectively manage your brand for long-term growth. In Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change, author and strategic marketing consultant Dennis Flynn presents the Sonar® Model for brand development. Discover how to: *Evaluate and reconfigure assets for more powerful business and brand outcomes. *Develop new perspectives on existing and upcoming alliance opportunities that can strengthen your brand. *Create increased leverage of brand options for competitive advantage. *Create a process for evaluating and identifying technologies that are and will be critical in achieving competitive brand advantage. No matter what industry you're in and regardless of your product or service, Brand Clout will show you how to maximize your company's ability to attain or maintain brand relevance and be profitable in the future.
Comments (4)
Llanonte
Dennis C. Flynn, founder of his own strategic firm, The Sonar Group, shares his knowledge on branding in this straight-forward, pragmatic, informative book which will prove an invaluable asset to company and business owners, businessmen, marketing experts, or anyone interested in how to fight the competition and "stay afloat" in this age of economic uncertainty. With twenty-five years of experience in brand management, communications, teaching, brand identity, and management consulting activities, Mr. Flynn must know what he's talking about. This book is also the result of his last several years working with investors, high-tech start-ups, emerging firms, helping them develop business models and strategies to enable them to compete for the future.

"The intent of the book is to present strategic tools, The Sonar Model, and Voice of the Customer, research methodologies as tools to help companies succeed in designing profitable futures by maintaining the relevance of their brands," states Flynn.

A key question facing marketers is, "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?"

In order to answer this question, the first thing to consider is the importance of a business model and its key components. Next Flynn explains The Sonar Model, the concept of "sonaring," knowing the difference between strategic planning vs. strategic thinking, brand equity, identity, and image, multi branding and how to use other companies' brands to improve marketability of your own, the important roles of CEOs, customer experience and expectation, the emotional variable, and the new fashions with customer-made trends. Other topics discussed include the notion of employers as customers, and the importance of vision and vision statements. At the end, Flynn offers us the "Ten Commandments of Continuous Relevance." The author not only advices on what to do, but also on what not to do, and how to avoid common mistakes and pitfalls.

Have you ever wondered what is the rank of mega popular brands like Coca-Cola, Sony, McDonalds, Microsoft, and Disney? The book includes interesting lists and statistics of the top ten brands in rank order of value and financial worth.

The book has thirteen chapters and each one has an "overview" at the beginning to give a clear idea of what is to be discussed. All throughout Flynn provides helpful questionnaires, outlines, graphs, charts and diagrams to clearly illustrate points made and also to support his arguments and explanations. In addition, he includes right-on-target quotes from legitimate sources to serve as complimentary evidence to his insights, analysis, and perspective.

A smart, pragmatic book filled with strategic expertise, Brand Clout is a must-read for CEOs, marketing executives, and other business leaders who want to protect the value of their brands and maintain their relevance, profitability and success.
Mr.Champions
"Brand is what people say about you when you're not in the room." ~Dennis Flynn

Dennis Flynn is a consultant and the founder of "The Sonar Group." In his enlightening new book, he discusses the new "FUD" economy and shows how our nation has experienced a cultural volcano of seismic proportions. We now tend to focus more on family and community and our spirituality is no longer hidden. The common man is now the hero and we are all trying to find out what is really important.

I have seen this aspect in books I'm reading. There are many references to 9/11 and explanations of how this disaster changed lives, influenced books and now it is very evident it is changing our entire society in ways I had yet to consider. The list of how 9/11 has changed our lives has negative and positive implications. Do companies now feel more vulnerable and why are people deferring retirement?

So, what does this have to do with Brand?

Dennis Flynn show how the role of Corporate leadership is changing and explores the ways you can design your future instead of reacting. I liked the information on "blogging" because it is something I can relate to immediately and understand because often I've found out about "brands" or have been influenced to purchase products from reading about a consumer's experience. In fact, a store owner recently sent me to a blog to read about a product.

"The focus should be on weaving the DNA of your brand into the DNA of the culture. Such thinking should not be an afterthought. It should be a key part of your business model, and ongoing brand intelligence must fuel it." ~Dennis Flynn

Since technology is highly influencing how we all spend our time, it is no wonder companies must adapt in order to reach new customers.
This book will show you how to:

Understand Your Business Model
Define Your Brand
Discover what your Customers Value
Develop New Perspecitves

Business featured in this book include: Amazon.com, Barnes & Noble, Wal-Mart, Gateway, Nike, Microsoft, AT & T, Kraft, Quaker Oats, Gillette, SONY, Kodak, Disney, Mercedes-Benz, Macy's and Apple Computer.

The author discusses how a CEO will need to become a CPO and a CDO. He explains how Pixar siphoned off some of Disney's brand equity and explains the emotional investment model.

Brand Clout is immediately relevant and has excellent information on how to market to Generation Y. If you look at how flexible cell phone plans have become, this book explains the reasons.

Dennis Flynn shows excellent insight and provides enlightening information about the new FUD economy and why values should be embraced with renewed passion. Brand Clout is an exciting read whether you have a business or are an observer of the current cultural trends.

~The Rebecca Review