» » Practice of Public Relations (8th Edition)

Download Practice of Public Relations (8th Edition) fb2

by Fraser P. Seitel

Download Practice of Public Relations (8th Edition) fb2
Author: Fraser P. Seitel
ISBN: 0130276790
Language: English
Pages: 534 pages
Category: Marketing & Sales
Publisher: Pearson Education; 8th edition (August 16, 2000)
Rating: 4.4
Formats: azw rtf docx lrf
FB2 size: 1380 kb | EPUB size: 1539 kb | DJVU size: 1588 kb

Fraser P. Seitel is a veteran of five decades in the practice of public relations, beginning, he claims, as .

Fraser P. Seitel is a veteran of five decades in the practice of public relations, beginning, he claims, as a child. In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century. In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world’s largest public affairs firm, Burson-Marsteller.

Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки,. Seitel (born June 6, 1946) is an American publicist and author. Seitel is president of Emerald Partners, a public relations firm that he and associates founded in 1992. He is the author of the textbook The Practice of Public Relations, the 1992 book IdeaWise: How to Transform Your Ideas, which he co-authored with Steve Rivkin, and Rethinking Reputation in 2012, co-authored with John Doorley.

I ask only once a year: please help the Internet Archive today

I ask only once a year: please help the Internet Archive today. We’re dedicated to reader privacy so we never track you.

Fraser Seitel's textbook is about as good a basic public relations textbook you will find. It's well organized and each chapter topic can be digested in about 20 minutes. It's well organized and each chapter topic can be digested in about 20 minutes

The Practice of Public Relations 12th ed. by Fraser Seitel, n, 2014.

The Practice of Public Relations 12th ed. IdeaWise, by Steve Rivkin and Fraser Seitel, John Wiley & Sons, 2002. Rethinking reputation : how PR trumps marketing and advertising in the new media world, by Fraser Seitel and John Doorley, Palgrave MacMillan, 2012.

Customs services and international tracking provided. Customs services and international tracking provided. Practice of Public Relations by Seitel, Fraser P. Seitel, New York University. NEW - Extensive coverage of Internet application to public relations-e.

Contemporary public relations practice has developed over the last several decades from the weak. Strategic Public Relations Management. 33 MB·9,979 Downloads. Handbook of Corporate Communication and Public Relations. 63 MB·9,079 Downloads. Seitel is a veteran of four decades in the practice of public relations.

ISBN 13: 9780133083576. Fraser P. Although he is still extraordinarily young!) In 2000, PR Week magazine named Mr.

An "in-your-face" book for an "in-your-face" profession, this full-color introduction to Public Relations prepares readers for the cutting-edge of today's constantly-changing, Internet-influenced PR field. Using a unique hands-on approach that forces readers to think critically about PR situations, it captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. The focus throughout is on the ethical challenges, the "how to" counsel, and the public relations conundrums that PR practitioners face everyday on the job. Features extensive internet applications; cases; "Over the Top" interviews with prominent practitioners and with CEOs of companies under seige; and "Question of Ethics" boxes. Focuses on five key areas: Evolution (What Is Public relations; History of Public Relations); Validation (Public Opinion; Ethics; Research; The Law); Activation (Communication; Management; Crisis Management; IMC); Execution (Public Relations Writing; Writing for Eye/Ear; Internet); Publics (Print Media; Electronic Media; Employees; Consumers/Investors; Multicultural/International Communities; Government; Future).
Comments (7)
zzzachibis
Perhaps my interest in the subject matter is boosting my personal opinion of the book but i thought the text illustrates the concepts of public relations well and the chapters about public relations writing are actually useful for any writer i feel. I is a bit repetitive when it talks about how to communicate and why because there is a apparently a lot of theory in the field to describe phenomena tat most people understand intuitively but its not too bad. This book has many newer and older editions and i cant speak on all of them (though the editions directly before and after are likely to be very similar) but if you can snag this for 20- 25 dollars on amazon i don't think you'll be disappointed.
Llanonte
I thought the book provided a good basic introduction to what public relations entails. The chapters were pretty quick reads which I appreciated when taking an accelerated 8 wk class. My issue with this product is the accompanying online materials put out by Pearson. The practice multiple choice and T&F quizzes along with the bank of questions used in weekly quizzes for grades had lots of errors. Often, out of a 30 question quiz, there would be three questions that were out and out wrong. I could find the correct answer word for word in the text, and it didn't match the "so-called correct answer" on the quiz. I then had to take the time to document the problem and send to professor for review in order to get back the points lost. This was frustrating for me and the professor. I was not the only one in the class with this issue - so it seems in this new edition to be a rampant problem. I am hoping that the publisher fixes this and that's the reason I'm documenting it here - maybe bad press will get them to do something.

One of the tenants of public relations is "no errors" in the communications. Unfortunately - someone didn't take that advice to heart when developing the quiz questions. Frustrating to the nth degree!
Goodman
When it arrived to me the first chapter was heavily highlighted, which I just attribute to previous renters highlighting on top of each other. Other than the first chapter there's little to no other highlighting. I would recommend renting this book, you may just have to get through the first chapter's highlighting haha. Other than that I have no complaints and I am still using the book.
Thordigda
I ordered a used copy of what I thought was going to be the 11th edition of this book and today received a 7th edition in the mail. I just went to the Marketplace listings from the link provided on Amazon's product page for the 11th edition, and sure enough, the 7th edition is what shows up on the Marketplace page--a change not particularly noticeable if you're not looking for it. In many fields this wouldn't be such a critical problem, but there's nothing in this 1998 edition about Facebook, Twitter, etc. Of course, social media is absolutely essential to the practice of public relations these days. So be careful: if you want to buy this book used, make sure you're getting the edition you think you're ordering!
Cildorais
Book in good condition and received on time! Thank you!
Conjulhala
This book does a great job of emphasizing the distinction between public relations and other forms of communication, which in a nutshell is ethics. Not to say that the notion of ethics cannot be used unethically, but that a good public relations adviser keeps in mind the role that a public's perception of ethics plays in a decision-making process. (Very entertaining too.)
Yla
With that being said, I don't think many people out there would purchase this book unless they had to. I was required to purchase this book for a class, and if I read 10 pages out of it; that's a lot.

I will say, the book arrived is what I would consider a 7 or 8 out of 10 as far as physical quality.
This was a required text for my intro to PR class and i thought it did a great job at summing up a complicated and sensitive industry.. I've read the whole thing cover to cover and I've referenced it for many other classes too.