» » Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy!

Download Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy! fb2

by Steve Gottry

Download Common Sense Business: Starting, Operating, and Growing Your Small Business--In Any Economy! fb2
Author: Steve Gottry
ISBN: 0060778393
Language: English
Pages: 368 pages
Category: Management & Leadership
Publisher: Harper Paperbacks (July 3, 2006)
Rating: 4.3
Formats: docx lrf txt lrf
FB2 size: 1799 kb | EPUB size: 1568 kb | DJVU size: 1938 kb

Common Sense Business: Managing Your Small Company and millions . It starts with the dreaming stage and helps you get to something more solid.

It starts with the dreaming stage and helps you get to something more solid. Of course, most of the dreams we have would make lousy businesses, but if you pan enough in the stream of ideas you might find a nugget of real gold.

Common Sense Business book. Goodreads helps you keep track of books you want to read

Common Sense Business book. Do you own or plan to own a small business?Do you work for. Goodreads helps you keep track of books you want to read. Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful?

Common Sense Business book. Do you own or plan to own a small business? Do you work for a small. Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful? This is the book for you. The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business" is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive.

Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful?

Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful? This is the book for you.

Do you own or plan to own a small business? Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful?This is the book for you. Common Sense Business is full of life-and-death ideas. Ignore it and your business could founder or die.

Common Sense Business is full of life-and-death ideas. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life.

Follow Steve Gottry's advice and your business will live and thrive

Follow Steve Gottry's advice and your business will live and thrive.

Do you own or plan to own a small business?

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items. Your Shopping Cart is empty. There are currently no items in your Shopping Cart.

Find nearly any book by Steve Gottry. Get the best deal by comparing prices from over 100,000 booksellers.

Do you own or plan to own a small business?

Do you work for a small business and desire to better understand your boss? Do you know someone who owns a business and wants to be stronger, more focused, and more successful?

This is the book for you.

The truth is that many business books offer a lot of wonderful sounding theories, but they have little practical application in the real world of small business. Common Sense Business is full of life-and-death ideas. Follow Steve Gottry's advice and your business will live and thrive. Ignore it and your business could founder or die. Benefit from Gottry's experience as an entrepreneur who grew a hugely successful media agency, experienced a harrowing business failure, then rebounded with a new business and a fresh start on life.

Common Sense Business tells you how to succeed throughout every phase of the small business life cycle -- from starting to operating, growing, and even closing down a business. No matter the state of the economy or the maturity of your business, you will find winning solutions to the questions and situations you face every day. Steve Gottry will help you understand yourself; your employees, customers, and vendors; and how people come together to form a successful business. You will learn how to maximize your business's assets and how to ward off those threats that could eat away at your resources and peace of mind, including debt, sloppiness, addiction, and fear. Warm, honest, funny, and factual, entrepreneur Steve Gottry tells the whole truth about successfully managing a business through good times and bad.

Comments (7)
Kulasius
If you're thinking of starting a small business, run-don't walk-to buy this book. If you own a small business, whether or not your business is thriving right now, Steve Gottry's book can help you. He outlines with frankness and humor how and why a business he owned failed. He also describes how and why his current business is doing well. At the end of each chapter, he includes a worksheet, "Thinking it Through", to help you apply the lessons of that chapter to your own situation. The author sprinkles his own personal and spiritual (not religious) philosophies throughout which bring the book to life and make it hard to set aside. I love this book and recommend it to you. Amanya Jacobs, author of Getting in HARMONY
Manemanu
This book was recommended to me to help jump-start my business. It's easy reading, although it seemed I was reading about bankruptcy awfully soon. the author takes you through his career so quickly, there is surely a section or two most people would like to learn more about, but it moves quickly through all the phases the author went through. As for me personally, I couldn't relate to the size or atomsphere of the author's business. Our careers are so different. There were some good basic guidlines I highlighted & may go back to if I feel the need. It seemed more of a mind-set type of book for the self-employed. The author's a little into himself too much!
Cordalas
Author, Steve Gottry, creates safe positive environment that fosters learning. Is trusted guide walks with reader thoroughly explaining each step throughout journey to the end. ..........hmmm might re start my business in future
Ylonean
Good book.
Monin
Great
Andromajurus
Good book
Mamuro
This work is an important acquisition for any small business

aspirant or entrepreneur. The author asks that we locate

a need and fill it. He recommends that we network with peers

to get support and advice. Small business growth will require

control of overhead spending, efficiency and timely cost savings.

Sometimes downsizing is necessary, as is hiring in upturns

or business spurts.

The section on capitalization recommends that we move capital

quickly while utilizing it slowly. The author encourages

us to save as much as possible and pay off debts slowly.

The volume encourages us to seek successful implementation

by utilizing both internal and external resources.

A strength of this book is that it will focus your attention

on seeking business opportunities which are vital to

consumers. The smart business owner seeks to determine what

people want and how to deliver products and services consistent

with the demonstrated needs.

This book will help with the planning, testing and initial

implementation of any new business idea. For this reason alone,

the purchase will be worth the price charged.
This is a terrific book for anyone who has ever considered or dreamed of going into business for himself (or herself). Frankly, that is about everyone. I suspect that you have thought about getting out of the 9-5 rat race or getting out of the cubicle farm, but have probably not made the leap into the unknown because too much is unknown and we have responsibilities that limit the risks we can afford to take. This book is much like sitting around with an experienced and friendly uncle who takes you step by step through the things you absolutely must think through before you can seriously consider walking into the jungle of business with the hope of walking out rich.

Steve Gottry bases this book on his own entrepreneurial efforts; some successful, others ended in bitter failure. He not only shares the lessons he learned, but extends them into more general lessons about the broad considerations anyone in business must wrestle with. He groups the twenty-three chapters in three broad parts.

Part One is in two parts: The Small Business Life Cycle, and The Alternate Route. The first part is for the person who has any kind of desire to be in business, but doesn't know what he would face. It starts with the dreaming stage and helps you get to something more solid. Of course, most of the dreams we have would make lousy businesses, but if you pan enough in the stream of ideas you might find a nugget of real gold. Such is one path to business. He then takes you through the planning and implementation stages. Once you are in business you hope you will have to deal with growth. You will also likely have to adapt and evolve your business, and at some point you will sell it, close it, or pass it on to heirs.

The Alternate Route takes you through what you must consider if things go badly and you have to deal with creditors and possibly bankruptcy. He also guides you through your second start-up. Realistically, if you have what it takes to be on your own, you will never be happy working for someone else for the long term. You might have to get a paycheck to get back on your feet, but you will eventually head out on your own once again.

Part Two takes you through the process of building on your assets. This is not as obvious as it might seem because it really is more than just your genius product or service. In order to build a loyal customer base, to fight off competitors, to have a great employee team, and to be happy with your life, you really do need to think through these issues.

Part Three takes you through those negatives in yourself and your company that can drag you down. They include being distracted by being busy with non-core activities, a poisonous employee or culture, being sloppy, too much debt, getting on the wrong side of Uncle Sam, and letting your fears keep you from doing what must be done. It is a painful look in the mirror, but to be successful look you must!

One feature of this book I particularly like is the "Thinking It Through" section at the end of each chapter. He lists the core questions the chapter raised and leaves spaces for you to write out your answers. Actually, the answers will be too detailed to fit in the few lines he leaves you, but they are there to suggest - demand - that you take the time to not move forward until you have written out the answers to these questions. Not that you will get them set down once and for all, but that you start the process of thinking in a serious way. Writing it down forces you to organize your thoughts and helps you judge them critically. So write.

This is not a textbook and many of the issues he raises here will start you on your process. You will need to study some of them more deeply or get professional guidance to supplement your own skills. It reads easily and that is great, but make sure you take the time to seriously answer the questions he poses. Even if you are already in business, you will likely pick up a helpful point or three.

Handy book.