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by Peter Curwen,Jason Whalley

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Author: Peter Curwen,Jason Whalley
ISBN: 0415342392
Language: English
Pages: 340 pages
Category: Management & Leadership
Publisher: Routledge; 1 edition (September 29, 2004)
Rating: 4.6
Formats: lrf docx txt doc
FB2 size: 1341 kb | EPUB size: 1752 kb | DJVU size: 1875 kb

Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School.

Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. Jason Whalley is Lecturer in Management Science at Strathclyde Business School and acting director of the Masters of Communications Management course and author of articles on telecommunications in journals including Telecommunications Policy.

Peter Curwen, Jason Whalley This innovative book provides a comprehensive analysis of the key players . Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School.

Peter Curwen, Jason Whalley. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures.

This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. The telecommunications industry is one of the most influential and significant global industries. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes.

Telecommunications Strategy book. Peter Curwen, Jason Whalley. Prasanna Arjunan added it Feb 10, 2017.

By Peter Curwen, Jason Whalley. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including: managing ascent and decline.

Peter J. Curwen, Jason Whalley. Place of Publication. Country of Publication.

oceedings{icationsSC, title {Telecommunications Strategy: Cases, Theory and Applications}, author {Peter W Curwen and J. Whalley}, year {2004} }. Peter W Curwen, J. Whalley.

Telecommunications Strategy: Cases, Theory and Applications. The of Mobile Telecommunications: Strategic Challenges in a Global Market. Category: Математика, Прикладная математика. 7 Mb. Category: Техника, Связь, Телекоммуникации. 3 Mb. The Future of Mobile Communications: Awaiting the Third Generation. Category: Техника, Связь. Berni Curwen, Professor Stephen Palmer, Mr Peter Ruddell.

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:

managing ascent and decline convergence and specialization protecting core markets managing industrial transition.

Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.