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by Glen Peters

Download Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation fb2
Author: Glen Peters
ISBN: 0471327328
Language: English
Pages: 304 pages
Category: Management & Leadership
Publisher: Wiley; 1 edition (March 12, 1999)
Rating: 4.6
Formats: doc docx rtf mbr
FB2 size: 1237 kb | EPUB size: 1483 kb | DJVU size: 1753 kb

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reputation image identity brand stakeholder communications intangibles philanthropy advertising positioning corporate branding e-communication. Includes issues from January to December 2019. Automatic annual renewal.

Waltzing with the Raptors book. Goodreads helps you keep track of books you want to read

Waltzing with the Raptors book. In today's interconnected global economy a company's reputation. Goodreads helps you keep track of books you want to read. Start by marking Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation as Want to Read: Want to Read savin. ant to Read.

the Raptors : A Practical Roadmap to Protecting Your Company's Reputation. In today's interconnected global economy a company's reputation is becoming recognized as one of its most important assets.

Waltzing with the Raptors : A Practical Roadmap to Protecting Your Company's Reputation.

Waltzing with the raptors: a practical roadmap to protecting your company’s reputation. Political risk insurance is an insurance product sold to firms as a means to protect them against some political risks associated with investing abroad. Alleviating energy poverty in Asia: opportunities for development and commerce. This paper argues that political risk insurance may in fact be a source of political risk. Looking at cases in the Asia-Pacific region, we argue that investing firms should exercise caution when considering political risk insurance.

Waltzing with the Raptors, A Practical Roadmap to Protecting Your Company’s Reputation – Glen Peters. Building your Company’s GOOD NAME – How to create & protect the Reputation Your Organisation Wants and Deserves. AMACOM – Davis Young. Risk issues and crisis management: a casebook of best practice -Michael Regester & Judy Larkin. Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation – Dr Leslie Gaines – Ross. Also read Ralph Estes’ book, The Tyranny of the Bottom-line: Why Corporations Make Good People Do Bad Things. Crisis Management & Crisis Communication.

Glen Peters's fine book focuses on the importance of the employees and the environment to a company's bottom . Library descriptions.

Glen Peters's fine book focuses on the importance of the employees and the environment to a company's bottom line, in addition to stockholders. His recommendations fit with findings that large companies that pay attention to these factors historically outperform those that don't. -Jeff Seglin, Visiting Fellow, Center for the Study of Values in Public Life, Harvard University.

17. Judy Larkin, Strategic Reputation Risk Management (London: Palgrave, 2003), p. 18. Ronald Alsop, The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (New York: Free Press, 2004), p. 45. Disciplining Multinational Enterprises

53 See Glenn Peters, Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company’s Reputation (Chichester: Wiley, 1999); Schwartz and Gibb, When Good Companies Do Bad Things.

53 See Glenn Peters, Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company’s Reputation (Chichester: Wiley, 1999); Schwartz and Gibb, When Good Companies Do Bad Things.

This month, companies across a wide range of industries were grappling with the growing importance of reputation, and some have been sent reeling from the loss of it. Read Now.

The book speaks to the power of authenticity, transparency, and consistency in business. This month, companies across a wide range of industries were grappling with the growing importance of reputation, and some have been sent reeling from the loss of it. How to Create an Effective Corporate Communications Plan Part 3: Get Your Budget Right.

How do direct marketers and online companies establish or build their reputations in the midst of this intense scrutiny? The easy answer has often been to throw money into a tactical public relations campaign – Get out a press release on our new product

The Velociraptor was among creation's most ferocious predators, and its killer instinct lives on in the form of well-intentioned but deadly activist groups ready to shred and devour your company's reputation. Waltzing with the Raptors presents the cutting-edge concept of Reputation Assurance, an indispensable system for measuring a company's reputation and social accountability. Adhering to the belief that business has the power to build prosperous global communities, Glen Peters identifies the practical steps that any company can take to achieve, monitor, and maintain a solid reputation. Based on a global study of multinationals in North America, Europe, and Asia, Reputation Assurance is used by PricewaterhouseCoopers, the global thought leaders. The first step in learning how to waltz is listening to the music, or rather, listening to the wishes of the wide constituency of institutions and people who inhabit the world market. As recently as the last decade, products were still being launched based almost entirely on the opinion of the R&D department. Today, a product launch without detailed market research would be considered reckless if not suicidal. Likewise, it is no longer safe for senior executives to take management actions and make decisions in the belief that they can interpret the wishes of their shareholders, employees, customers, and the society in which they operate. When Shell went ahead with plans to sink a defunct North Sea oil platform, it sought the approval of the U.K. government, but failed to acknowledge Greenpeace and the millions of Shell customers who forced a company U-turn. Civil rights groups, religious organizations, single-issue parties, and many others make up the stirring medley of people companies have to listen to, to keep waltzing. Reputation Assurance applies a framework of principles for business excellence across the company. The new paradigm ensures fair and competitive returns for shareholders, understands and meets customer expectations and guarantees, offers employees fair compensation, honesty, and openness in communication, and takes suggestions and complaints seriously. Finally, the framework promotes corporate accountability to society as a whole by contributing to the economic power of its citizens, promoting human rights, disclosing relevant information, and respecting at all times local culture and laws. Waltzing, after all, isn't just fancy footwork but an art. Once companies learn and practice the steps, they will find their reputations admired by all. "I have long believed that companies can only hope to operate successfully if they have an invisible 'License to Operate' from their employees, customers, partners, and shareholders, together with society as a whole. This excellent book points out that these relationships are under increasing threat from predators and require cohesive, coherent, and well thought out management if companies are to succeed. The company's reputation is no longer in the category of 'nice to have', it is now absolutely crucial for continued survival."-Sir John Harvey-Jones, former Chairman, ICI (U.K.). "Glen Peters's fine book focuses on the importance of the employees and the environment to a company's bottom line, in addition to stockholders. His recommendations fit with findings that large companies that pay attention to these factors historically outperform those that don't."-Jeff Seglin, Visiting Fellow, Center for the Study of Values in Public Life, Harvard University. "Waltzing with the Raptors cogently and engagingly shows how managers who actively listen and are responsive to their company's stakeholders, who monitor, verify, and report on performance, can transform powerful and feisty critics into partners, thereby protecting and enhancing their company's reputation."-Alice Tepper Martin, President, Council on Economic Priorities.
Comments (3)
Sharpbrew
My major criticism of Peters' rather simplistic treatise is that rather than provide any real solutions to the problems that corporations face, all his advice will do is institutionalise his critics.
His appendix of activist non-governments also displays an ignorance of many of the groups mentioned. Peters would do well to go back and do some proper research.
Paster
In today's interconnected global economy, a company's reputation is its greatest asset. Waltzing with the Raptors presents the novel concept of Reputation Assurance, an indispensable framework for measuring a company's reputation and social accountability.
In presenting an indispensable road map to protecting any organisation's reputation, Glen Peters clearly identifies the practical steps that any company can take to achieve, monitor, and maintain a solid reputation as well as the various pitfalls to avoid.
The first step is listening to the wishes of the wide constituency of institutions and people who inhabit the world market. It would be reckless, for example, to launch a new product without detailed market research. Similarly, it would not be safe to take management actions and make decisions without a careful consideration of the wishes of a company's various stakeholders.
Finally, the framework promotes corporate accountability to society as a whole by contributing to the economic power of its citizens, promoting human rights, disclosing relevant information, and respecting at all times local culture and laws. Once companies learn and practise the steps, they will find their reputations the envy of all.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu. He holds a Master's degree in International Business and Management from the University of Westminster in London.
Manarius
I have read several books on this subject, looking for practical advice on how to develop a managed reputation for my company. I am a Communications Manager with 20 years' experience. This is the first book I've seen that offers a "how to" guide to implementation, which is a big step forward from previous texts which only documented the phenomenon (not very helpful if you're wanting to move on from hand wringing to problem solving). The work is easy to read and authoritative. It contains appendices that show specifically how to implement reputation assurance programmes. I recommend it highly to any PR practitioner, CEO or Board member interested in moving their organisation ahead of public opinion. If you follow the roadmap provided, you have the opportunity to make a quantum leap in the reputation stakes.