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by Tim Matz,James Halliday,Liz Thach

Download Wine a Global Business fb2
Author: Tim Matz,James Halliday,Liz Thach
ISBN: 0971587035
Language: English
Pages: 477 pages
Category: Industries
Publisher: Miranda Press; 2nd edition (March 4, 2013)
Rating: 4.3
Formats: lrf docx txt mobi
FB2 size: 1773 kb | EPUB size: 1695 kb | DJVU size: 1511 kb

Both Mrs. Thach and Mr. Matz are acknowledged experts in their fields and have brought together 40 influential authors from industry and academia.

Liz Thach, MW (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs

Liz Thach, MW (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz's passion is wine, and she has visited most of the major wine regions of the world and more than 35 countries. In addition, she is an award winning author who has published over 100 articles and 5 wine textbooks, including Wine - A Global Business and Wine Marketing & Sales. A fifth generation Californian, Liz finished her P.

Elizabeth "Liz" Thach, P. Tim Matz is President/Managing Director for Jackson Estes Wine International - the corporate division of Kendall-Jackson wines. Prior o his role, Time was Vice President & general Manager for Imports at Beringer-Blass Wine Estates where he managed all their international wine brands in the US and Canada.

Wine: A Global Business. Lynn Carano (Illustrator). Provides an essential overview of the relevant components to consider when establishing a wine business

Reengineering the Corporation: A Manifesto for Business Revolution" by Michael Hammer and James A. Champy.

When asked simple questions about global trends ― what percentage of the world's population lives in poverty; why the world's population is increasing; how many girls finish school―we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers. Reengineering the Corporation: A Manifesto for Business Revolution" by Michael Hammer and James A.

Discover Book Depository's huge selection of Liz Thach books online. Free delivery worldwide on over 20 million titles. Showing 1 to 18 of 18 results

Discover Book Depository's huge selection of Liz Thach books online. Showing 1 to 18 of 18 results. Most popular Price, low to high Price, high to low Publication date, old to new Publication date, new to old. 18% off. Wine Marketing and Sales.

Promoting education on wine business principles such s marketing strategy, finance and sociall environmental responsiblity is laudable effort. This book does an exceellent job of addresing these ad ohe wine business issues. Thsi book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace.

Foreword James Halliday. This book offers an extensive overview of the global wine business. Chapter 1. The Landscape of New & Old World Wine Denis Gastin and Mack Schwing. A must-have for anyone who is interested in developing successful strategies to compete in the global wine marketplace. Gina Gallo, Winemaker, Gallo of Sonoma.

Wine: A Global Business provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Edited by Dr. Liz Thach, MW, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains chapters written by over 40 world wine authorities and experts in academia and the wine industry. Each chapter offers practical and useful information on what is necessary to succeed in the wine business, and is essential reading for wine students, newcomers to the industry, and anyone wanting to learn more about the different business components of wine.
Comments (7)
Qwne
Terrific information. Very in depth. As we are starting our export business, this has been very helpful.
Togor
There are thousands of books on wine published every year but only a few are written by professionals for professionals. This is a welcome exception, covering the basics in wine marketing and distribution with some interesting examples from the US and Australia. I find this essential reading for every serious wine student and my only objection is that the quality differs somewhat from chapter to chapter due to the multitude of authors engaged in its production. On the other hand, there are no other books available covering these subjects.
Detenta
UPDATE: I finally managed to get my hands on a copy of the 2nd edition of this book, and wow -- it has so much more information. This is a great textbook on wine business, and I can see why it is used in so many wine universities and certification programs around the world. This book is probably about 3 times as big as the first edition, and all of the chapters are written by experts in the wine industry. A solid primer on the topic.

I've been looking for books describing the business side of wine. There is really not much out there. This is the best I've seen so far. Though it is obviously designed to be more of a textbook for college students, it covers all of the basics and helps one to understand the big picture of the major business issues in wine ranging from accounting, HR, marketing, finance, legal, and general enology and viticulture issues.
Snake Rocking
Have you ever wondered what it would be like to work in the wine business? It's probably no more difficult than what you do now, but any expertise you bring from past experience will be of limited application. It is the confluence of traditional capital intensive agriculture, government regulation, dynamic marketing, and intense global competition, and as such, special rules and strategies apply.

Wine: A Global Business the first book dealing comprehensively with this topic, has been edited by my good friend Dr. Liz Thach and Tim Matz, President/Managing Director for Jackson Estates Wine International. Both Mrs. Thach and Mr. Matz are acknowledged experts in their fields and have brought together 40 influential authors from industry and academia.

I know, being a textbook it sounds dry, but it's not (Except for the accounting section)... If you have an interest in the business surrounding wine, there is no substitute. The information provided here is unavailable anywhere outside a classroom.
Yllk
ABOUT THE BOOK

Wine: A Global Business

FROM THE PUBLISHER

Elizabeth "Liz" Thach, Ph.D., is a wine business and management professor at Sonoma State University in Rohert Park, CA. 14 years at the management and executive level within Fortune 500 companies, as well as doing consulting and research in the wine industry.

Tim Matz is President/Managing Director for Jackson Estes Wine International - the corporate division of Kendall-Jackson wines. Prior to this role, Tim was Vice President & General Manager for Imports at Beringer-Blass Wine Estates where he managed all their international wine brands in the US and Canada.

SYNOPSIS

This is the first book to tackle the global wine business in a comprehensive manner. The Editors, Liz Thach and Tim Metz, together with the contributions of their selected expert's authors, have carefully woven all aspects of the wine business. Wine: a Global Business will help all of us, whether we are already firmly rooted in the wine business or young aspirants, to understand the forces at work, the winning strategies and decisions for success in the wine business of the 21st century.

WHAT PEOPLE ARE SAYING:

Gina Gallo

This book offers an extensive overview of the global wine business. A must have for any one who is interested in developing successful strategies to compete in the new world wine marketplace.

- Wine maker, Gallo of Sonoma

Robert G. Mondavi

Promoting education on wine business principles such as marketing, strategy, finance and social/environmental responsibility is a laudable effort. This book does an excellent job of address these and other wine business issues.

- Chairman Emeritus Robert Mondavi Corp

Adam M. Strum

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar.

- Editor and Publisher, Wine Enthusiast Magazine
MEGA FREEDY
This book might be the first one available to deal with the (inside of the) wine business, it is definitely not a good one.

Being an M.Sc. B.A. by education, a teacher of managerial accounting by profession and a wine buff, I think I am able to comment on the quality of most chapters.

To begin with, there is considerable overlap between chapters when it comes to (e.g.) the discussion of the U.S. three-tier distribution system and of the financial peculiarities of the industry.

More importantly, the contributing authors mostly fail to deliver new insights to the business, as you may expect from either professionals or academics in relevant fields.

Somehow it gives the impression of a rush job, not well thought through and not well edited. I would not recommend it, not to interested wine enthousiasts, not to starting professionals, not to students, in short: not to any of the target groups the editors claims the book would be interesting for.
Rocky Basilisk
I find the book very valuable as a teaching tool for wine business. I am currently advising an institution on text book selection for wine business and marketing. It would be helpful if you could develop an instructor's resource kit to accompany your text book, e.g. lecture slides, case studies, and sample exam questions/answers.
As someone who is just learning the business side of the wine industry, this book covers all of the basics. I found it very helpful! Vivian Olsen